Micury is poised to make a significant impact on the evolving home healthcare market, particularly in the domain of physiotherapy and wellness services. The global physiotherapy services market is projected to reach $79.34 billion by 2031, growing at a compound annual growth rate (CAGR) of 5.3% from 2024 to 2031. This growth is driven by an increasing demand for home-based healthcare services, fueled by factors such as the aging population, the rise in chronic illnesses, and the convenience of receiving care at home.
Micury's mission, led by entrepreneur Simone Mugnaioli, is to revolutionize the accessibility of musculoskeletal and aesthetic-functional treatments directly at home. Through its user-friendly online platform, Micury allows users to book licensed professionals who provide personalized treatments, from therapeutic massages to rehabilitation sessions, at the time and place that best fits the client’s schedule.
Currently, Micury operates in Turin and Milan, offering a range of services that include aesthetic, decontracting, and relaxing massages. The company plans to expand its offerings to include comprehensive physiotherapy services for home rehabilitation, responding to a growing demand in this sector.
The potential for growth in this market is immense, given the rising preference for home healthcare solutions. The U.S. home healthcare market alone is expected to grow at a CAGR of 7.96% from 2024 to 2030, while the global demand for physiotherapy services continues to increase due to heightened awareness of physical health and the benefits of early intervention and rehabilitation.
We are seeking an expert in the health-tech sector to join us as a co-founder. The ideal candidate will have experience in the health-tech or wellness industry. This co-founder will collaborate closely with our venture team to refine the business model, expand market reach, and secure additional funding to scale operations both within Italy and internationally. Join Micury to help revolutionize how people access and benefit from home-based wellness and rehabilitation services.