1. NUTRITION STARTUP

Value Proposition

Offering an online solution for individuals focused on weight loss, managing health conditions (such as diabetes or celiac disease), athletes, or vegans. This service, provided by a qualified nutritionist, enables customers to follow a personalized dietary plan through one-on-one video sessions, specifically designed according to their unique metabolic needs.

Problem

Nutrition and diet present a variety of complex challenges. Individuals suspecting conditions like celiac disease often face uncertainty and anxiety without a definitive diagnosis, while those with diabetes must contend with the need for constant monitoring and adherence to a low-glycemic diet. Furthermore, individuals with thyroid disorders encounter unique nutritional challenges, as their condition can impact metabolism and energy levels, requiring a carefully tailored diet. Those suffering from gastrointestinal issues are compelled to navigate a complex dietary landscape to mitigate their symptoms. Similarly, people with polycystic ovary syndrome need specialized diets to manage their symptoms and hormonal imbalances. Additionally, many individuals struggle to adhere to a diet due to feelings of sacrificing food enjoyment, including its flavor and variety. A significant challenge is also maintaining long-term motivation; while many begin with enthusiasm, the monotony or restrictions of their dietary regimen often hinder sustained commitment.

Product

Online nutritionist booking platform, very easy to use: just request an appointment, specifying your preferred day and time. The patient will be supported in maintaining their goals through coaching and monitoring sessions. The first call is free.

Target

Weight Loss Seekers: Individuals aiming to reduce weight healthily and sustainably.

Individuals with Health Conditions: Including those with diabetes, celiac disease, thyroid issues, gastrointestinal disorders, polycystic ovary syndrome, or diabetes, who require specialized dietary plans.

2. PET-TECH STARTUP

Value Proposition

Offering a home visit veterinarian service for both dogs and cats in Milan, this initiative focuses on delivering personalized veterinary care directly in the familiar environment of your home. By eliminating the need for stressful transport and clinic visits, it ensures a more serene experience for your pets, while providing convenience and peace of mind for you as a pet owner.

Problem

Traditional veterinary visits can be a source of significant stress for pets. The anxiety starts with the journey, as transporting pets in carriers or vehicles can be traumatic, especially for cats who are particularly sensitive to changes in their environment. In the clinic, unfamiliar smells, sounds, and the presence of other animals can heighten their distress. This stress can not only affect the animal's behavior and cooperation during the examination but can also obscure diagnostic accuracy, as stress can alter certain physiological parameters. Additionally, pet owners often struggle with the logistical challenges of scheduling visits, particularly for those with multiple pets, busy schedules, or mobility issues.

Product

The service features a 15-minute initial consultation and customized home visits. Our veterinarians, skilled in various specialties, are also available for emergencies on weekends. This ensures appropriate veterinary care in the comfort of home, tailored to the specific needs of dogs and cats.

Target

Pet Owners Prioritizing Emotional Well-being: For those seeking to alleviate stress and anxiety in their pets, particularly during medical consultations. This includes owners of pets with specific emotional needs, such as dogs prone to fear and anxiety, and cats showing signs of stress.

Pet Owners of Elderly Pets with Chronic Conditions: Tailored for those caring for older pets with ongoing health issues. This category is specifically for owners of elderly dogs and cats, including those with chronic diseases like renal insufficiency in cats or similar long-term conditions in dogs.